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What Makes Us Different?

As one of the few direct to client master-brokers, with multi-discipline teams under one roof, you’ll enjoy unrivalled service and the very best outcomes by working with DNA.

Our Story

Since 2017, and with over 40 years industry experience at Board level, DNA is beginning a revolution in the finance and insurance brokerage space. With a focus on employing the best talent in the industry, utilising technology for process refinement and optimum client experience, as well as forging strong relationships with recognised industry players and ancillary professional services. The client experience should be - one point of contact for all financial solutions, forever. Today, DNA Financial Solutions continues to grow and expand its offerings to help individuals and businesses thrive in an ever-changing personal and professional landscape.


Our Mission

Our mission as an industry leading, tech-focused finance and insurance brokerage, is to prioritise our clients needs and outcomes above all else. We strive to provide innovative solutions and exceptional service through our expertise and cutting-edge systems. Our goal is to advise and empower our clients to make informed decisions that will positively impact their financial and insurance needs. We believe in transparency, honesty, and integrity, and will work tirelessly to ensure that our clients best interests are always at the forefront of everything we do.

Our People

We believe in putting people first. This includes our team, our clients, and our partners. We understand that our clients and partners rely on us to provide them with the best possible service, and we take that responsibility seriously. That's why we have a team of dedicated professionals who are committed to the cause. Our internal training program, the DNA Pathway, promotes ambition, career growth and a widening of knowledge and skills. This is combined with immovable team values: transparency, honesty, and integrity. If you are interested in working at DNA, please click the link below and send your CV and covering letter.

What makes us unique?

Qualified and employed in-house teams provide consistent service

Exclusive rates plus reduced turnaround times available via our lender relationships

Experts in both personal name and limited company applications

Exclusive rates and reduced turnaround times available via our lenders

Critique of the deals you should be doing, futureproofing today’s decisions

Open an honest in our assessment of the deal’s you need to reconsider

An adviser and case manager in your corner at all times

Get on with your life and trust us to get the job done

Access to all realistic UK based lenders, if we can’t do it very few others can

Award winning and consistently 5* reviewed for service

We work ethically and with integrity, Directly Authorised by the FCA

Complementary finance and insurance services available

We are proud of our
Awards and Accreditations

Our commitment to
Consumer Duty

Our can-do culture

The DNA team is committed to providing the highest quality advice and service in the UK, following a 3 point promise:

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1. Speed

We work quickly and proactively all the way through to completion

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2. Service

Rely on us to connect the dots between all parties within a transaction, allowing you to get on with your life

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3. Support

Enjoy dedicated support from an adviser and case manager throughout the process